At a time as complicated as the current one, due to the global health and economic crises, the HORECA sector and the wine industry must put into practice innovative techniques of marketing, promotion and organization of events to improve consumption and sales.

In such a changing market and where there is so much competition, it is essential for wineries, distributors, restaurants, hotels, shops, sommeliers and other professionals in the sector to adapt to the new reality, innovating in the way of promoting wine and organizing events to that this can improve sales.

Spain Wine School, The American College in Spain and Chrand Marketing & Events have created a course focused on helping the HORECA and wine sectors to improve in these areas, adapting the contents to the needs of the market, extrapolating, in many cases, marketing and event organization techniques from other sectors. 

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