DAY 3: THURSDAY, FEBRUARY 25 

**PLEASE NOTE THAT ALL TIMES ARE IN CET** 

16.00 - 16.45 - SESSION 10: WINE TOURISM: TOWN & COUNTRY

The touristic development of wine has expanded immensely adjacent to the volume growth and diversification of wine production, become foundational to the financial existence of many wineries both new and old, and grown to be an urban as well as rural phenomenon. These entrepreneurs, promoters, and organizers will investigate challenges and share their responses in how they've succeeded in these difficult times.

Speakers:
Adrian Bridge (PT) - CEO, The Fladgate Partnership
Sylvie Cazes (FR) - Director General, Bordeaux Saveurs
Gonzalo Merino (AR) - Wine Tourism & Social Responsibility Coordinator, Bodegas de Argentina

Moderator: Michèle Shah (IT) - Export Consultant, Italian Wines / Founder, SpeedTasting

16.45 - 17.30 - SESSION 11: LEARNING LESSONS FROM OTHER INDUSTRIES

Whenever we step outside our bubble and open ourselves to others' we cannot help but learn from their successes. These pioneers from other businesses will shed light upon how they met the adversity of changing markets and customer tastes with clever responses leading to greater market penetration and increased sales.

Speakers:
Peter Giuliano (US) - Exec. Director, Coffee Science Fdn. / Chief Research Officer, Specialty Coffee Assoc.
Juan Muñoz (ES) - CEO, 3D Virtual Tours
TBC

Moderator: Pauline Vicard (FR) - Executive Director, Areni Global - FM4FW

17.30 - 18.15 - SESSION 12: SHIFTING CONSUMPTION: TRENDS, COSTS, DIVERSIFICATION, EXPANSION

How do wine businesses maintain profitability in the face of expansion, unanticipated shifts in customer taste, varying availability and cost of supplies, and maintain core integrity while seeking the assuredness which may come from a diverse portfolio? Strategies addressing these and other issues will be examined by this panel of experts. 

Speakers:
Philip Gregan (NZ) - CEO, New Zealand Wine
Aurelio Montes (CL) - Chairman, Wines of Chile
Emilio Restoy (ES) - President, Spanish Wine Federation (FEV)

Moderator: Richard Halstead (GB) - CEO, Wine Intelligence

18.15 - 18.30 - BREAK

18.30 - 19.15 - SESSION 13: OFF-PREMISE STRATEGIES

The pressures of the pandemic have caused a noted and sensible rise in at-home consumption of all alcohol beverages. How long will this trend be integrated into our future, how has contemporary consumer demand shifted the traditional sales platforms, and how has this impacted consumer interest and product accessibility? Our expert panelists manage complex, disparate businesses and will share provocative insights.

Speakers:
Jean-Charles Boisset (US) - President, Boisset Collection
Claudia Masüger (CN) - Founder & CEO, Cheers Wines
Sara Norell (SE) - Director & VP; Assortment, Purchasing & Supplychain; Systembolaget

Moderator: Annette Alvarez-Peters (US) - Founder, Annette a.p.

19.15 - 20.00 - SESSION 14: ON-PREMISE CHALLENGES

The service/HORECA sector-restaurants, bars, hotels--throughout the world have suffered in varying degrees with challenges foisted upon them from the pandemic, the resulting recessive economies, and systemic inequities that've long been in effect. The means of how this societally dynamic sector has successfully adapted will be detailed here both by those working 'in the trenches' and 'from their ivory towers'. 

Speakers:
Ferrán Centelles (ES) - Drinks Manager, El Bulli Foundation / Contributor, Jancis Robinson
Yang Lu (CN) - Group Director of Wine, Shangri-La Hotels and Resorts
David Pearson (US) - Managing Director, The Meadowood Estate

Moderator: Richard Siddle (GB) - Editor, The Buyer

20.00 - 20.15 - KEYNOTE SPEECH 4: MAINTAINING OUR HERITAGE WHILE CONTENDING WITH CLIMATE CHANGE

The intersection of wine and culture is long, deep, great, and enjoys ever-broadening expressions; that of climate is integral to wine's existence as an agricultural reference. Academic and diplomat Irina Bokova's unique experiences and perspective serve as a touchstone to how we may understand what we've created and how we may improve our work in and with wine.

Speaker: Irina Bokova (BG) - 10th Director General, UNESCO

Moderator: TBC