DAY 3: THURSDAY, FEBRUARY 25 

** CENTRAL EUROPEAN TIME **

16.00 - 16.45 - SESSION 10: WINE TOURISM: TOWN & COUNTRY

The development of wine tourism has expanded immensely adjacent to the volume growth and diversification of wine production having become foundational to the financial existence of many wineries both new and old, and grown to be an urban as well as rural phenomenon. These entrepreneurs, promoters, and organizers will investigate challenges and share their insights in how they've succeeded in these difficult times.

Presented by: MICHÈLE SHAH

Speakers:
Adrian Bridge (PT) - CEO, The Fladgate Partnership
Sylvie Cazes (FR) - Director General, Bordeaux Saveurs
Gonzalo Merino (AR) - Wine Tourism & Social Responsibility Coordinator, Bodegas de Argentina

Moderator: Michèle Shah (IT) - Export Consultant, Italian Wines / Founder, SpeedTasting

16.45 - 17.30 - SESSION 11: LEARNING LESSONS FROM OTHER INDUSTRIES

When we step outside our bubble and open ourselves to other organizational models we cannot help but learn from their successes. These pioneers from other businesses will shed light upon how they met the adversity of changing markets and customer tastes with clever responses which led to greater market penetration and increased sales.

Presented by: MERCADOS DEL VINO Y LA DISTRIBUCIÓN

Speakers:
Jessica Baum (US) - Director of Regenerative Development & Sustainability, Fetzer Vineyards    
Peter Giuliano (US) - E.D. Coffee Science Fdn. / Chief Research Officer, Specialty Coffee Assoc.
Juan Muñoz (ES) - CEO, 3D Virtual Tours
Karli Warner (US) - Co-Founder & CMO, Garden Society

Moderator: Pauline Vicard (FR) - Executive Director, Areni Global - FM4FW

17.30 - 18.15 - SESSION 12: SHIFTING CONSUMPTION: TRENDS, DIVERSIFICATION, COSTS & EXPANSION

How do wine businesses maintain profitability in the face of expansion, unanticipated shifts in customer taste, varying availability and cost of supplies; while maintaining core integrity and seeking the assuredness which may come from a diverse portfolio? Strategies addressing these and other issues will be examined by this panel of experts.

Presented by: REVISTA DE VINHOS

Speakers:
Philip Gregan (NZ) - CEO, New Zealand Wine
Aurelio Montes (CL) - Chairman, Wines of Chile
Emilio Restoy (ES) - President, Spanish Wine Federation (FEV)

Moderator: Richard Halstead (GB) - CEO, Wine Intelligence

18.15 - 18.30 - BREAK - DAN REALLY LIKES WINE WITH DAVE FARRELL

18.30 - 19.15 - SESSION 13: OFF-PREMISE STRATEGIES

The pressures of the pandemic have caused a noted rise in at-home consumption of all alcohol beverages. How long will this trend continue, how has contemporary consumer demand shifted traditional sales platforms, and how has this impacted consumer interest and product accessibility? Our expert panelists manage complex, disparate businesses and will share provocative insights.

Presented by: SOUTHERN GLAZER WINES & SPIRITS

               Speakers:
               Jean-Charles Boisset (US) - President, Boisset Collection
               Claudia Masüger (CN) - Founder & CEO, Cheers Wines
               Sara Norell (SE) - Director & VP; Assortment, Purchasing & Supply chain; Systembolaget
               Bernard Filiol de Raimond (DE) - Director Global Wine Management METRO AG

    Moderator: Annette Alvarez-Peters (US) - Founder, Annette a.p.

19.15 - 20.00 - SESSION 14: ON-PREMISE CHALLENGES

The service sector of restaurants, bars, hotels throughout the world have suffered in varying degrees with challenges foisted upon them from the pandemic, the resulting recessive economies, and systemic inequities that've long been in effect. The means of how this societally dynamic sector has successfully adapted will be detailed here both by those working in offices and in service.

Presented by: THE BUYER

Speakers:
Ferrán Centelles (ES) - Drinks Manager, El Bulli Foundation / Contributor, Jancis Robinson
Yang Lu (CN) - Group Director of Wine, Shangri-La Hotels and Resorts
David Pearson (US) - Managing Director, The Meadowood Estate

Moderator: Richard Siddle (GB) - Editor, The Buyer

20.00 - 20.15 - KEYNOTE SPEECH 4: IRINA BOKOVA

MAINTAINING OUR HERITAGE WHILE CONTENDING WITH CLIMATE CHANGE

The 10th Director General of UNESCO details how the expansive intersection of wine and culture is integral to wine's existence as an agricultural reference-most notably in regard to the climate crisis. Her unique experiences and perspective serve as a touchstone to how we may understand what we've created and how we may improve our work in and with wine.

Presented by: THE PORTO PROTOCOL