DAY 2: WEDNESDAY, FEBRUARY 24

** CENTRAL EUROPEAN TIME **

16.00 - 16.45 - SESSION 5: PRACTICAL APPROACHES TO THE CLIMATE CRISIS

This panel will address effective solutions being implemented in different parts of the world to stem the effects of the climate crisis. Attendees will learn what they can do to affect a responsive and healthy environment while mitigating and adapting to a changing climate.

Presented by: CHRAND EVENTS USA

Speakers:
Allison Jordan (US) - Executive Director - California Sustainable Wine Growing Alliance
Rupert Joy (GB) -  International Consultant & Wine Writer
Alisdair Tulloch (AU) - Grapegrower and Winemaker, Keith Tulloch Wine

Moderator: Greg Jones (US) - Professor & Research Climatologist, Linfield University

16.45 - 17.30 - SESSION 6: DIGITAL MARKETING AND SOCIAL MEDIA

The wine industry's traditional business model has been radically transformed due to pressures created by the pandemic. Digital marketing, sales, and social media have quickly become essential tools to promote brands and engage our new consumers. E-commerce and high-quality online engagement are indispensable to any company's survival. This session will provide perspectives from experts on effective digital marketing, sales, and social media practices designed to create new channels and increase your sales volume.

Presented by: GO-WINE

Speakers:
Eugeni Brotóns (ES) - Global Marketing Director, Gonzáles Byass
Ben Salisbury (US) - Founder & President, Salisbury Creative Group
Michael Wangbickler (US) - President, Balzac Communications & Marketing

Moderator: Luis Torres (US) - CEO,  Go-Wine

17.30 - 18.15 - SESSION 7: STRATEGIZING WITH DATA RESEARCH & ANALYTICS

Marketing is one of the most difficult business sectors possessing a very high failure rate necessitating effective data and market research, and computational analytics as an integral part of the sales and marketing strategies of any wine business. The leading names in this field will share how they use these tools in our rapidly developing industry.

Presented by: BALZAC COMMUNICATIONS

Speakers:
Polly Hammond (NZ) - Founder & Managing Director, 5Forests
Paul Mabray (US) - CEO, Pix
Dan Sims (AU) - Founder & CEO, REVEL

Moderator: Gergely Szolnoki (DE) - Professor of Market Research, Geisenheim University

18.15 - 18.30 - BREAK: DAN REALLY LIKES WINE WITH MATTHEW GOODE

18.30 - 19.15 - SESSION 8: CONNECTING IN OUR NEW REALITY: THE FUTURE OF EXHIBITIONS & TASTINGS

Due to the new health risks in public events of all types being adversely affected exhibitions, fairs and tastings for our trade and consumers have had to rapidly adapt to maintain relevancy, solvency, and customer interest. These speakers representing some of the world's largest wine events will provide their points of view on how these and other wine business events have and will evolve.

Presented by: CHRAND EVENTS USA