DAY 2: WEDNESDAY, FEBRUARY 24
** CENTRAL EUROPEAN TIME **
16.00 - 16.45 - SESSION 5: PRACTICAL APPROACHES TO THE CLIMATE CRISIS
This panel will address effective solutions being implemented in different parts of the world to stem the effects of the climate crisis. Attendees will learn what they can do to affect a responsive and healthy environment while mitigating and adapting to a changing climate.
Presented by: CHRAND EVENTS USA
Allison Jordan (US) - Executive Director - California Sustainable Wine Growing Alliance
Rupert Joy (GB) - International Consultant & Wine Writer
Alisdair Tulloch (AU) - Grapegrower and Winemaker, Keith Tulloch Wine
Moderator: Greg Jones (US) - Professor & Research Climatologist, Linfield University
16.45 - 17.30 - SESSION 6: DIGITAL MARKETING AND SOCIAL MEDIA
The wine industry's traditional business model has been radically transformed due to pressures created by the pandemic. Digital marketing, sales, and social media have quickly become essential tools to promote brands and engage our new consumers. E-commerce and high-quality online engagement are indispensable to any company's survival. This session will provide perspectives from experts on effective digital marketing, sales, and social media practices designed to create new channels and increase your sales volume.
Presented by: GO-WINE
Eugeni Brotóns (ES) - Global Marketing Director, Gonzáles Byass
Ben Salisbury (US) - Founder & President, Salisbury Creative Group
Michael Wangbickler (US) - President, Balzac Communications & Marketing
Moderator: Luis Torres (US) - CEO, Go-Wine
17.30 - 18.15 - SESSION 7: STRATEGIZING WITH DATA RESEARCH & ANALYTICS
Marketing is one of the most difficult business sectors possessing a very high failure rate necessitating effective data and market research, and computational analytics as an integral part of the sales and marketing strategies of any wine business. The leading names in this field will share how they use these tools in our rapidly developing industry.
Presented by: BALZAC COMMUNICATIONS
Polly Hammond (NZ) - Founder & Managing Director, 5Forests
Paul Mabray (US) - CEO, Pix
Dan Sims (AU) - Founder & CEO, REVEL
Moderator: Gergely Szolnoki (DE) - Professor of Market Research, Geisenheim University
18.15 - 18.30 - BREAK: DAN REALLY LIKES WINE WITH MATTHEW GOODE
18.30 - 19.15 - SESSION 8: CONNECTING IN OUR NEW REALITY: THE FUTURE OF EXHIBITIONS & TASTINGS
Due to the new health risks in public events of all types being adversely affected exhibitions, fairs and tastings for our trade and consumers have had to rapidly adapt to maintain relevancy, solvency, and customer interest. These speakers representing some of the world's largest wine events will provide their points of view on how these and other wine business events have and will evolve.
Presented by: CHRAND EVENTS USA
Stevie Kim (IT) - Managing Director, Vinitaly International
Rodolphe Lameyse (FR) - CEO, Vinexposium
Bastian Mingers (DE) - Project Director, ProWein
Moderator: Martin Reyes (US) - President & Founder, Reyes Wine Group LLC
19.15 - 20.00 - SESSION 9: MULTINATIONAL ENGAGEMENTS: TRADE, TRANSPORT, PACKAGING, EMBARGOES
The ever-complicated nature of international trade requires companies to rapidly and effectively respond to shifting governmental requirements, financial imperatives, and consumer demands so as to maintain economic viability alongside market changes and customer expectations. These experts in trade, packaging and transport will share broad perspectives in how these industries are coping and thriving.
Presented by: TBC
António Amorim (PT) - CEO, Amorim
Subhash Arora (IN) - President, Indian Wine Academy
Pierre Corvisier (FR) - Global Director New Services, Hillebrand
Siobhan Thompson (ZA) - CEO, Wines of South Africa
Moderator: Mónica Muñoz (ES) - President, Mercados del Vino y la Distribución
20.00 - 20.15 - KEYNOTE SPEECH 3: PAU ROCA
THE OIV´S STRATEGIES TO OVERCOME THE CURRENT CHALLENGES
The OIV's Director General will explain the strategies this international governing body has put into practice, recommending to its member countries how to face the effects of the pandemic and the challenges that arise from it.
Presented by: OIV - INTERNATIONAL ORGANIZATION OF VINE AND WINE
Speaker: Pau Roca (ES) - Director General, International Organization of Vine and Wine (OIV)