DAY 2: WEDNESDAY, FEBRUARY 24

**PLEASE NOTE THAT ALL TIMES ARE IN CET** 

16.00 - 16.45 - SESSION 5: PRACTICAL APPROACHES TO THE CLIMATE CRISIS

Noted climatologist Greg Jones will lead his panel in demonstrating effective solutions now being implemented in different parts of the world in stemming the effects of the climate crisis. Attendees will learn what they can do to effect a responsive and healthy environment while mitigating and adapting to a changing climate. 

Speakers:
Rupert Joy (GB) -  International Consultant & Wine Writer
Alisdair Tulloch (AU) - Grapegrower and Winemaker, Keith Tulloch Wine

Moderator: Greg Jones (US) - Professor & Research Climatologist, Linfield University

16.45 - 17.30 - SESSION 6: DIGITAL MARKETING AND SOCIAL MEDIA

The wine industry's traditional business model has been radically transformed due to pressures created by the pandemic. Digital marketing, sales, and social media, have quickly become essential tools to promote brands and engage our new consumers. E-commerce, and high quality online engagement is indispensable to any company's survival. This session will provide perspectives from experts on effective digital marketing, sales, and social media practices designed to create new channels and increase your sales volume.

Speakers:
Eugeni Brotóns (ES) - Global Marketing Director, Gonzáles Byass
Ben Salisbury (US) - Founder & President, Salisbury Creative Group
Michael Wangbickler (US) - President, Balzac Communications & Marketing

Moderator: Luis Torres (US) - CEO,  Go-Wine

17.30 - 18.15 - SESSION 7: STRATEGIZING WITH DATA RESEARCH & ANALYTICS

Marketing is one of the most difficult business sectors possessing a very high failure rate necessitating effective data and market research, and computational analytics as an integral part of the sales and marketing strategies of any wine business. The leading names in this field will share how they use these tools in our rapidly developing industry. 

Speakers:
Polly Hammond (NZ) - Founder & Managing Director, 5Forests
Paul Mabray (US) - CEO, Pix
Dan Sims (AU) - Founder & CEO, REVEL

Moderator: Gergely Szolnoki (DE) - Professor of Market Research, Geisenheim University

18.15 - 18.30 - Break

18.30 - 19.15 - SESSION 8: CONNECTING IN OUR NEW REALITY: THE FUTURE OF EXHIBITIONS & TASTINGS

Due to the new health risk in socially gathering events of all types have been adversely affected. Exhibitions, fairs and tastings for our trade and consumers have had to rapidly adapt to maintain relevancy, solvency, and customer interest. These speakers representing some of the world's largest wine events will provide their points of view on how these and other wine business events have and will evolve. 

Speakers:
Stevie Kim (IT) - Managing Director, Vinitaly International
Rodolphe Lameyse (FR) - CEO, Vinexposium
Bastian Mingers (DE) - Project Director, ProWein

Moderator: Martin Reyes (US) - President & Founder, Reyes Wine Group LLC

19.15 - 20.00 - SESSION 9: MULTINATIONAL ENGAGEMENTS: TRADE, TRANSPORT, PACKAGING, EMBARGOES

The ever-complicated nature of international trade requires companies to rapidly and effectively respond to shifting governmental requirements, financial imperatives, and consumer demands so as to maintain economic viability alongside market changes and customer expectations. These experts in trade, packaging and transport will share broad perspectives in how these industries are coping and thriving. 

Speakers:
António Amorim (PT) - CEO, Amorim
Subhash Arora (IN) - President, Indian Wine Academy
Pierre Corvisier (FR) - Global Director New Services, Hillebrand
Siobhan Thompson (ZA) - CEO, Wines of South Africa

Moderator: Mónica Muñoz (ES) - President, Mercados del Vino y la Distribución

20.00 - 20.15 - KEYNOTE SPEECH 3: THE OIV´S STRATEGIES TO OVERCOME THE CURRENT CHALLENGES

           Speaker: Pau Roca (ES) - Director General, International Organization of Vine and Wine (OIV)

           Moderator: TBC